Blog
Getting your website ready for real visitors.
AdvertisingLanding pages
Message match: why your ad and your landing page must say the same thing
The ad promised one thing; the page talks about another. Here is why that costs you clicks, and how to check for it before the campaign starts.
· 3 min readRead
CopywritingLaunch
How to write a homepage headline that says what you actually do
If a stranger can't say what you offer after five seconds on your homepage, the headline is doing the wrong job. A simple formula and examples.
· 2 min readRead
TrustLaunch
How to build trust on a new website when you have no customers yet
No reviews, no logos, no case studies yet. You can still give a first-time visitor good reasons to trust you, honestly.
· 3 min readRead
Website auditSEO
What speed and SEO tools miss when they audit your website
A perfect performance score doesn't mean visitors understand your offer. The problems automated audits can't see, and how to find them.
· 2 min readRead
PortfoliosFreelancers
Before you share your portfolio website: what clients notice first
A potential client gives your portfolio about a minute. What they look for, and the small problems that quietly cost you enquiries.
· 2 min readRead
Looking for step-by-step checklists? See the guides.