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Sample dataA worked example in the exact format of a report, for an imaginary inventory-sync app. The score is calculated by the same code as a real scan.

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Sample report · worked example12 October 2026, 09:40 UTC

Launch readiness review of inventory-app.example

Site
inventory-app.example
Compared with
apps.shopify.com/example-listing
Scanned
12 October 2026
Pages read
10

Launch Readiness Score

100 − 1 critical × 15 − 4 important × 6 − 6 nice-to-have × 2 (capped at 10) = 51

Verdict

The product looks capable, but the free plan is described two different ways, and that will cost you installs before anyone tries it.

Critical
1
Important
4
Nice to have
6
How this score is calculated
How the Launch Readiness Score is calculated
Start100
1 critical × 15−15
4 important × 6−24
6 nice to have × 2 (capped)−10
Score51

Priorities

Fix list

Every finding, most serious first. The numbers match the detailed findings in each section below.

All findings in priority order
#SeverityFinding
01CriticalYour free plan has two different limitsQuick fix
02ImportantThe headline names the technology, not the resultQuick fix
03ImportantOverage charges are mentioned but never pricedQuick fix
04ImportantNothing explains why the app needs access to ordersQuick fix
05ImportantNo company name or address anywhere on the siteQuick fix
06NiceFeatures come before the problem they solveQuick fix
07NiceSetup effort is claimed but not shownQuick fix
08NiceTestimonials have no names or storesMedium effort
09NiceSix buttons say “Learn more”Quick fix
10NiceThe pricing page has no meta descriptionQuick fix
11NiceThree images on the homepage have no alt textQuick fix
1

Section 1 · 1 finding

Is the value clear within seconds?

On both screen sizes the first screen shows the logo, a headline about the sync engine and an install button. It says how the app works, but not what problem it solves or who it's for.

ImportantQuick fix

Finding 2, important: The headline names the technology, not the result

Evidence

“AI-powered real-time sync engine”
/ · main · h1 (opens the page in a new tab)
Why it matters
A store owner skimming the first screen learns how it works before learning what it fixes. Overselling is the problem they'd search for, and it isn't mentioned until the third section.
Recommendation
Lead with what the merchant stops having to do, and move the technology to the line underneath.

Suggested wording

“Stock counts that match across every channel. No more overselling.”

2

Section 2 · 1 finding

Does the site explain the problem it solves?

The blog post and one homepage paragraph describe overselling well, in a merchant's words. That explanation sits below the feature list, where fewer visitors reach it.

Nice to haveQuick fix

Finding 6, nice to have: Features come before the problem they solve

Evidence

“Everything you need to sync”
/ · main · h2 (opens the page in a new tab)
Why it matters
Visitors who don't yet feel the pain of overselling won't care about the feature list. The paragraph that describes the problem well is further down.
Recommendation
Move the “Why stock drifts out of sync” paragraph above the feature grid.
3

Section 3 · 2 findings

Is the pricing clear and consistent?

Three paid plans are laid out side by side with monthly prices, which is easy to compare. The free plan's limit doesn't match the App Store listing, and overage costs aren't stated.

CriticalQuick fixFound by comparing pages

Finding 1, critical: Your free plan has two different limits

Evidence

“Free forever up to 2,000 sync events a month.”
/pricing · plan table (opens the page in a new tab)
“Free plan: 50 orders/month”
apps.shopify.com/example-listing · Pricing (opens the page in a new tab)
Why it matters
A merchant comparing your pricing page and your App Store listing sees 2,000 sync events in one place and 50 orders in another. When limits disagree, people assume the smaller one is true, or stop trusting the rest of the pricing.
Recommendation
Decide the real free limit and its unit, then use the same sentence everywhere it appears, including your App Store listing.
ImportantQuick fix

Finding 3, important: Overage charges are mentioned but never priced

Evidence

“Additional events are billed at usage rates.”
/pricing · below the plan table (opens the page in a new tab)
Why it matters
A growing store can't tell what a busy month will cost. An unpriced overage reads as a surprise bill waiting to happen.
Recommendation
State the price per extra block of events on the pricing page and in the FAQ, with one worked example.

Suggested wording

“Over your limit? Extra events cost $[X] per 1,000, added to your next bill.”

4

Section 4 · 2 findings

What could stop someone from buying?

Order access and setup effort are the two open questions. Cancellation is answered clearly.

ImportantQuick fix

Finding 4, important: Nothing explains why the app needs access to orders

Evidence

“View and edit products, inventory and orders”
apps.shopify.com/example-listing · Permissions (opens the page in a new tab)
Why it matters
Edit access to orders is the permission merchants hesitate over most. The site never says what the app does with it, so the install screen is the first time they see it.
Recommendation
Add a short “What we access and why” section to the site and the listing, one line per permission.
Nice to haveQuick fix

Finding 7, nice to have: Setup effort is claimed but not shown

Evidence

“Get started in minutes”
/ · main · hero (opens the page in a new tab)
Why it matters
“Minutes” is what every app says. Merchants with several locations want to know what they'll actually have to do.
Recommendation
List the three setup steps under the install button, and say what happens to existing stock counts.
5

Section 5 · 2 findings

What would build more trust?

There's no company name or address, and the testimonials can't be checked. Policies exist and are linked from the footer.

ImportantQuick fix

Finding 5, important: No company name or address anywhere on the site

Evidence

“Questions? Use the form below.”
/contact · main (opens the page in a new tab)
Why it matters
Merchants are handing over store access. With no company name, country or email address, there's nobody to hold accountable, and Shopify's reviewers check for this too.
Recommendation
Add the legal company name, a country and a support email to the footer and the contact page.
Nice to haveMedium effort

Finding 8, nice to have: Testimonials have no names or stores

Evidence

““Saved us hours every week.” — Store owner”
/ · main · testimonials (opens the page in a new tab)
Why it matters
An unattributed quote can't be checked, so it adds little. A named store with a link is worth more than three anonymous lines.
Recommendation
Ask the merchants behind these quotes if you can use their store name and link to their store.
6

Section 6 · 3 findings

Copy and design problems

The copy is plain and short. Repeated “Learn more” buttons and a missing meta description are small fixes.

Nice to haveQuick fix

Finding 9, nice to have: Six buttons say “Learn more”

Evidence

“Learn more”
/features · main · feature cards (opens the page in a new tab)
Why it matters
Identical buttons don't tell a visitor where they lead, and screen readers announce six links with the same name.
Recommendation
Name the destination on each button, such as “See how bundles sync”.
Nice to haveQuick fixMeasured by an automated check

Finding 10, nice to have: The pricing page has no meta description

Evidence

Measured: No meta description

/pricing (opens the page in a new tab)
Why it matters
Search results and link previews will show whatever text the search engine picks, which is often the cookie banner.
Recommendation
Add a one-sentence description of your plans to the pricing page's meta description.
Nice to haveQuick fixMeasured by an automated check

Finding 11, nice to have: Three images on the homepage have no alt text

Evidence

Measured: 3 of 11 images have no alt attribute

/ (opens the page in a new tab)
Why it matters
Screen reader users hear nothing, or the file name, where your product screenshots are.
Recommendation
Describe what each screenshot shows in its alt text, or mark purely decorative images with an empty alt.

Keep these

What already works

Section 7 · Reviewer's conclusion

Bottom line

A merchant with two sales channels would probably install this to try it, then hesitate at the order permissions and the mismatched free plan. Fix the free limit first, since it's a one-line change in two places. Then put the outcome in the headline and explain the order access. Those three changes address most of what would stop an install today.

About this report

When

Scanned 12 October 2026, 09:40 UTC.

Pages reviewed (10)

  • Homeinventory-app.example
  • Pricinginventory-app.example/pricing
  • Featuresinventory-app.example/features
  • Aboutinventory-app.example/about
  • FAQinventory-app.example/faq
  • Contactinventory-app.example/contact
  • Policyinventory-app.example/privacy
  • Policyinventory-app.example/terms
  • Bloginventory-app.example/blog/why-stock-drifts
  • Second URLapps.shopify.com/example-listing

Not reviewed

  • Pages behind a login, including your app's admin screens
  • Checkout steps beyond the cart, and anything that needs a real order
  • Emails sent after signup or purchase
  • Help centre on a separate domain (help.inventory-app.example)

How the score works

Every report starts at 100. Each critical finding takes off 15 points (at most 60 in total), each important finding 6 (at most 30), and each nice-to-have 2 (at most 10). Code calculates it from the findings in this report; neither the AI nor a reviewer picks the number, so the same findings always give the same score. score-v1

This review is a point-in-time opinion based on the public pages we could read when the scan ran. It is not a guarantee of sales, rankings or approval.